The Facts: Ryan and Adam Receive the Program Proposal

On June 23, 2010, we emailed Ryan Seacrest and his partner Adam Sher a program proposal for an exciting new musical reality show, Looking for the New, Waaaay Cooler Lawrence Welk.

A subsequent proposal was emailed on June 30, 2010.

On June 29, 2010 E! Entertainment executives visited our program proposal website at

Curiously, E!’s Lisa Berger, executive vice president, entertainment programming, was not emailed a program proposal until days after she'd already visited our proposal site.

Assuming Lisa Berger is not a clairvoyant, how could she have known of the proposal and its url unless someone forwarded her the information?

Only Ryan and Adam were emailed the proposal during the last week of June 2010.

E! is home to Ryan's entertainment news show as well as a purchaser of programming from Ryan Seacrest Productions. The companies are even located in the same building complex.

Despite our analytics report showing E! visited the presentation site TWICE, E! denies having ever visited the site. (SEE Analytics report below proving E! visited our presentation site.)

Comcast owns E! Entertainment and subsequently bought NBC.

In May 2011, NBC’s reality programming head, Paul Telegdy, announced Seacrest is in talks with NBC “to helm a music-themed prime-time reality show.”

But according to the New York Post, the new Ryan Seacrest project is reportedly not a traditional music competition show. Telegdy says that the Seacrest concept is a "totally different kind of competition show" that would unfold in "self-contained episodes." He said it was "a bit more fun" and rather than being "contestant competitive," it is more "artist competitive."

Sound familiar? Take a look at the show we pitched Ryan and his partner Adam Sher in June 2010:

Emails To Ryan and Company

from Bill Singletary
date Thu, Jul 1, 2010 at 7:13 PM
subject Follow-Up to Conversation RE: Program Proposal to Ryan Seacrest Productions

hide details 7/1/10



On behalf of Diane, thank you for returning our call.

Your categorical denial on behalf of your client, Ryan Seacrest Productions, that no employee of RSP including, but not limited to, Ryan Seacrest, Adam Sher, and/or Sara Moskowitz read our client's program proposal as contained in our email to RSP and its principals for a novel musical reality show (Looking for the New, Cooler Lawrence Welk), is duly noted. Your further denial that your client referred E! Entertainment programming executives to my client's site, is also duly noted.

Now please take note of this and pass it along to your client: RSP, its principal officers and employees are hereby given notice that if a musical reality show of the ilk proposed by my client, in any form, manner or substance, is produced by RSP in conjunction with E! Entertainment or other distribution outlet, my client will avail itself of every legal and/or equitable remedy in prosecuting its claim. We don't take kindly to bad faith dealings, and we especially don't like condescending attitudes... even from Ivy Leaguers.

California legal ethical canons dictate that an attorney zealously represent his/her client's interests in a forthright manner. So we will take you at your word when you aver that your client has not read the aforementioned proposal. Until you or your client prove to the contrary, your averment will suffice.

Bill Singletary